Optimizing Site for Mobile Usage
As a business owner, you most likely already know how critical it is to be active and visible online. Google prioritizes mobile friendly sites over sites that aren’t mobile friendly when listing search results. Considering the over saturation of websites online, having a mobile optimized website can make your business stand out. Let’s look at exactly why and how mobile optimization will improve your business.
Why is Mobile so Important?
Mobile use is dominating and mobile devices account for 52.99% of global Internet traffic. For some consumers and clients, your website could be their first impression of you. Maintaining a strong web presence opens this mode of communication between you and your clients and builds credibility.
Websites that aren’t mobile optimized usually have longer load times and smaller text. Causes of slow-loading content relate to images displayed on the site not being optimized and code that needs to be cleaned up. This frustrates customers and causes them to leave your site faster. Optimizing your website and holding on to these visitors will improve your website ranking on search engines and increase customer satisfaction.
Determining if Your Site Needs to be Optimized
Before you decide which option is best for your business, you’ll have to consider whether or not your site needs to be optimized for mobile. This is based partly on your client base and web traffic.
Check your Google Analytics for mobile traffic and look at the length of time your audience is spending on your site. For most companies, <30% mobile traffic is a sign that your website needs to be optimized for mobile. Notice any differences between your site’s bounce rates on mobile or desktop devices. This also can tell you if your site needs to be optimized.
Thankfully, you have four great options to improve your site for mobile device users you can choose from based on your business and your clients.
